DIVERSE RETAIL ENVIRONMENT
The City of Cape Town estimated in a study of economic activity that the greater Bellville area has above average to high levels of aggregate annual disposable income. In total, 85% of businesses are locally owned and over 220+ retail sector companies are located here. The surrounding Bellville suburbs record an average income level of LSM 7-10. Out of 22 Bellville suburbs, 16 are zoned for commercial or industrial activity, indicating high potential for retail ventures.
The area is well-served by a diverse number of retail offerings, from big-box shopping centres, to suburban and community malls. Voortrekker Road forms a vibrant high street and retailers and independent traders do a swift trade around the public transport interchange.
Bigbox shopping centres such as Tyger Valley Shopping Centre, Parow Centre and Middestad Mall attract shoppers from across the region, as a one-stop destination for a wide variety of retail stores, restaurants, cinemas and entertainment. Neighbourhood-scale shopping centres are convenient, smaller locations for local shoppers and residents.
These centres are supplemented by an active and vibrant high-street along part of Voortrekker Road which provide an alternative to malls and have a more positive effect, enlivening the neighbourhood, improving safety through passive surveillance and providing more accessible options for consumers without cars. Independent trading communities from across Africa provide additional retail options for diverse income groups.
The Bellville CBD, and particularly the area around the Bellville transport interchange, plays a key role on a metropolitan and city-region scale given its prominence as one of Cape Town’s main economic nodes and busiest multi- modal transport interchanges. It also has a key role to play in terms of potential new residential and mixed-use development, particularly along the Voortrekker Road Corridor, and for fostering social integration and social cohesion.
The informal economy has a significant impact on Bellville’s economic profile. The informal sector is the fifth largest employer in Cape Town, offering good employment opportunities for traders, as well as affordable goods and services to locals. Some estimates suggest that the informal economy contributes around 28% of South Africa’s GDP.