Date project started:
July 2017 – June 2018
Aim of project and outcomes

In collaboration with the City of Cape Town, the GTP has identified the two business precincts of Bellville and Parow that have the potential to expand significantly over the medium- to long-term. Together the partners will roll out a Retail Survey with the owners of local businesses in these precincts. In doing so, this project aligns strategically with CoCT’s aims to affect quality employment, business growth and support entrepreneurship. Bellville and Parow CBD’s host a variety of retailers, restaurants, financial service institutions and informal trading. Some shops are located on streets fronts, while others are located in shopping centres and arcades/style buildings. The GTP believes that the involvement and ideas of local business owners are critical to achieving the shared vision for the Bellville area.

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Brief description of project

The Retail Survey Project focus on getting a more extensive understanding of the business activities, which will assist the GTP in identifying some of the challenges and opportunities that lies within Voortrekker Road Corridor (VRC) and Bellville CBD. The project will support companies operating within the area to stabilise their operations, and to become more sustainable. The fundamental principles of the study is to bring home the point that in order to improve economic growth, it is easy and sustainable to retain and expand on existing local business than it is to bring new business to the area. With this programme we are laying the foundation and working towards value chain development that fosters economic development in the Bellville CBD and dependent areas.

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Location

Voortrekker Road Corridor (VRC) and Bellville CBD